Vans is responsible for presenting the California skate culture into the limelight. It made the skate culture the most popular global phenomenon, by introducing athleisure and retro styles in an altogether different light!
Men's
Vans shoes bid
adieu to the racks of the stores before spending much time on them. The
popularity of Vans has been rising with each passing day. It is popular among
teens and adults alike. With the shifting affinity of teens from athletic style
to street style, Vans is their first choice.
With more than 50 years in the
business, Vans has indeed taken the top spot!
A glimpse into the history of Vans
Vans
was incepted in 1966 by the Van Doren family. The family wanted to manufacture
stylish and comfortable footwear and sell them to their customers directly. However,
this sounded simple but a little radical idea did not work in favor of the
brand. The first few days of the company were a little on the gloomier side.
Cash crunch also emerged as a problem, but it could not deter their spirits.
The
1970s, this proved great for the brand owners. They began selling their stylish
and comfortable shoes to skateboarders, who were the soul of Californian
culture. This decision brought brand name, as well as commercial success to the
brand.
Since
then, there has been no looking back for the brand. Today, Vans thrives on
self-fulfilment and creativity. Whatever the brand puts to the table is
instantly accepted by its loyal fan following.Back to today
Fans
love Vans because it taps two main trends - vintage or retro and athleisure. The
fact that people now prefer athleisure for every kind of occasion, be it work or
play, further fuels the popularity of mens
Vans shoes among the classes and the masses.
Final Word
Comments
Post a Comment